Launched in Aarhus, Denmark in September 2021, Reevela co-founders Lee Chamberlain and Martin Majercin recognised that when they visited restaurants or stayed in hotels they had time to engage with furniture and interior accessories in a far more immersive way than they could online or in a design showroom.
The fact they could touch, feel or even try gave them more desire to buy or learn about the product, but often they didn’t know who was the designer or who at their point of discovery they could ask for more information. As a result they often took a picture, or made a note only for it to be lost or forgotten.
Both Lee and Martin saw this as a lost opportunity to promote local designers, to boost local economies, to give people the chance to take home their memories and aspiration created during the hotel stay.
This is when the idea for Reevela was born, the idea that any product could be revealed or even bought if the emotional attachment is big enough.